JBL Spec Work
The creative brief for the JBL Live Series was developed during the Boston University master's program, Fundamentals of Creative Development. The project aims to create/raise awareness and interest in customers for this new line of JBL headphones, allowing for the continuation of the previous momentum while developing room for new partnerships.
NBA Immersion
To attract sports fans, JBL will partner with the NBA & NBA League Pass to tell the brand story of the 'sound that amplifies life.'
JBL elevates experiences with immersive audio to make life more epic! JBL will partner with Best Buy to present an immersive experience by allowing users to test their product in-store using VR headsets, putting them right in the moment.
Connect Music Lovers With JBL
Aligning with the Immersive quality of the headphones, JBL and Bestbuy will partner to present an immersive event combining audio and visuals to tell the brand story of the 'sound that amplifies life.'
This event will showcase light art paired with a curated audio experience, allowing guests to participate in a silent disco through JBL products. The JBL Exhibit will be called ‘Live with Light,’ featuring multiple artists specializing in light art. These artists will include Anthony McCall, Leo Villareal, teamLab, and Janet Echelman. Since many of these artists are not from the US, the music that will be playing will introduce our audience to these cultures.
