During spring 2022, Boston University AdLab partnered with the City of Chelsea’s Department of Recreation to create an awareness campaign posted throughout the city.
The Problem: The City of Chelsea Recreation offers a wide range of services and activities that few residents know about.
The Target Audience: Current City of Chelsea residents ranging from young parents to those who are retired and looking for new activities
The Idea: People want to be a part of a community and feel connected, these activities can connect people together.
Executions: Social Posts and OOH
Role: Art Direction
